What is Email Marketing?
It’s essentially any e-mail a company sends out to people, but there are a few approaches to it. E-mail marketing can be:
Promotional email ls sent to encourage potential customers to buy a product or service or convince current customers to keep buying
Regularly sent e-mails meant to strengthen the relationship between the business and the customers and encourage loyalty to a product or service.
Advertisements for a product or service that are placed in e-mails sent by other people or companies (typically found in “banners” above or to the side of the e-mail’s body of text)
HOW EMAIL WORKS
Suppose email@example.com sends mail to firstname.lastname@example.org
When email is sent from email@example.com gmail checks the domain of recipient (yahoo) and here it passes through 2 spam filter mechanism. (gmail& yahoo).
If any mail is sent from gmai to gmail then there is only one spam filter (local delivery). This one is faster.
If any mail is sent from gmai to yahoo, then there are two spam filters (foreign delivery)
Permission E-mail Marketing
If you’ve developed a new service and you want people to know about it.
After writing a quick mail about the services and typing out a vague subject line, you search the Web for as many e-mail addresses as you can find — the more people who receive your message, the more potential you have at making more money.
Sounds easy, right? Unfortunately, not only will people probably identify your message as spam or an e-mail marketing scam and delete it, you might even be breaking the law.
One of the most important concepts in e-mail marketing is that of permission — a business must receive a customer’s authorization before sending out any promotional e-mails.
If a person receives an e-mail from a business that he never requested, chances are that e-mail is considered spam.