Planetworx Technologies Pvt. Ltd.
Digital & Technology > Digital Solutions, Marketing & Services
Proximity Marketing, Location based notifications, Indoor navigation
We provide location-intelligence to offline retail brands using micro-location data on consumers to derive intent and buying propensity. The solution helps brands to map consumer journeys in the real-world, optimise ad spends with contextual targeting leading to better in-store conversions. Brands and digital advertisers can visualise consumer personas and cohort behaviour in real-time and also design marketing interventions to transition consumers between online and offline world.
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Trapyz ( https://www.trapyz.com) from Planetworx Technologies gives real-time micro-location intelligence on consumers for offline retail business. Trapyz solutions empowers enterprises with much-needed last-mile indoor location data and real-time insights to Brands to help them design marketing interventions that drive increased footfalls and conversions. Brands can better target their segments and design real-time contextual campaigns thus enhancing consumer shopping experiences.
The solution provides last-mile indoor location intelligence on a ‘Data-as-a-Service’ model that can be leveraged to build various location based services. Trapyz Locate is the indoor-detection, positioning and way-finding solution( since GPS does not work accurately indoors) and Trapyz Connect is a proximity targeting solution that helps serve real-time contextual notifications, offers & personalised deals to consumers. The solution uses cutting-edge sensor-fusion mobile technologies on cloud-hosted model
1 - 10 employees
Less than ₹25 lac
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