Content marketing practices began gaining traction somewhere in the 19^th century. Today, with evolving technology and new ideas, content marketing is at an all-time high.  And needless to say, video marketing is stealthily stealing the spotlight to emerge as the most loved medium for marketing.

Customer demands are changing and how. An interesting survey by HubSpot titled, ‘The state of video marketing in 2019’ suggested that nearly 87% of customers want to see video content from various brands. Hence, in order to meet the growing demand small businesses are quickly switching to producing more and more videos to appeal their audience. And why not? It’s easy and can be shot, edited and published on your smart phone itself! The only tricky part is editing and to ease that problem for you, here is a list of top 8 video editing apps that are well supported on your smartphones and can be easily mastered by even an amateur. 

Read on…

1. Adobe Premiere Clip

This video editing app is available on both Android and iOS. Works on broadly two modes, a fully automated mode or freeform mode that clips and gets your video ready in minutes and a fully customised mode, that lets you personalise each video.

Some of its features include:

• Color correcting of clips
• Add your own music to videos
• Choose from a large selection of built-in music library
• Drag and drop photos
• Syncs with all Adobe products
  
  

Adobe Premiere Clip is a great tool for basic video editing, however it lacks basic functions like rotating a video clip.

2. Quick

Available on both Android and iOS, this is a video editing app by GoPro.  Quick is designed in such a way that you can click, edit and post videos on the go. The app automatically searches for the best clip, edits and gets it ready for you to publish it directly. However, if you want to add a personal touch to your videos, you can easily edit clips manually.

Some of its features include:

• You can add up to 75 clips and videos at a time
• You can choose from a wide range of themes
• Speed up videos or play in slow motion
• Automatically syncs your videos to music
• AI aided editing assistance
  
  

Also read: SaaS Platform - A smart way to run & grow business

3. InShot

This video editor can be used to create videos for Instagram, YouTube, Facebook, Whatsapp, Twitter etc. Available for both Android and iOS, the basic plan of InShot is free and you can pay to upgrade to a higher version.

Some of its features include:

• Video trimmer, cutter and splitter. Slitter helps multi split videos into many parts
• Let’s you merge multiple videos into one
• Choose from a wide variety of video filters and effects
• Free music library that allows you to add music to your videos
• Video speed control
• Allows you to flip and rotate videos
  
  

The free version of InShot includes watermark and ads in between.

An interesting survey by HubSpot titled, ‘The state of video marketing in 2019’ suggested that nearly 87% of customers want to see video content from various brands. 

4. KineMaster

Moving a little higher from basic apps, KineMaster is a video editing app that lets you add professional touch to you videos. You can edit the videos frame by frame for highly detailed results.

Some of its features include:

• Intuitive editing that lets you clip and trim videos exactly where you want them
• Instant preview allows you to watch your video as you edit. No longer waiting for editing to finish before you can view the final one
• Play 8 plus sound tracks simultaneously
• Multiple blending tools
• Speed control without pitch distortion
• Record audio while previewing your final video
  
  

This app is available for both Android and iOS.

5. iMovie

Available only on iOS, iMovie has simplified the video making process for all iPhone and Mac users. An intuitive drag and drop feature makes it easy to use.

Some of its features include:

• You can click action shots and use the slow motion or fast forward option to make it more realistic
• Choose from nearly 10 high resolution video filters
• Green screen effect allows to place yourself or the video objects in any location
• TV and movie style templates
• 4K resolution
  
  

Also read: Debunking myths about digital transformation

6. WeVideo

WeVideo offers all basic video editing options like trimming, splitting, applying filters and special effects.  The app is available for both Android and iOS.

Some of its features include:

• Ability to share videos in 4K resolution
• 10 GB cloud storage
• Video speed can be adjusted according to your need
• Split-screen transition
• Easy how-to videos to help you get started
  
  

7. Splice

Are you new to editing? Splice will make video editing so much simpler.  Available only for iOS, this app helps you splice together clips to create a consistent video with customisable transitions.

Some of its features include:

• Built-in music library
• Special effects
• Video syncing to the beat of your sound track
  
  

8. PicPlayPost

Available for both Android and iOS, PicPlayPost allows you to create automated slideshows and collages. Custom watermarks and backgrounds can be easily added.

Some of its features include:

• MP4 audio
• Frame ratio for Instagram Stories
• You can adjust video speed
• Split-screen transitions
• How-to videos help you get started
  
  

Hope these apps help you create videos that spell magic!

Also read: 5 mistakes to avoid while creating your mobile app

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