1 Jul 2015, 17:09 — 5 min read
Google Analytics is a widely used tool in businesses today, especially for e-commerce websites. The data gathered from analytics is pivotal in the decision making process.
But making sense of the data gathered is not always easy. Google Analytics provides a wide array of data, and if you don’t know what to focus on, you could waste resources looking at the wrong metrics.
Google Analytics has the provision for custom reports and dashboards. Custom reports allow you to manipulate the available data almost infinitely, and you can drill down to the minutest details. Custom dashboards on the other hand, allow you to arrange report summaries of key metrics you monitor into one dashboard that you can save for easy access.
You’re allowed to have 20 custom dashboards per account. Each dashboard has 12 widgets with a maximum of 10 rows displayed. Custom dashboards can be shared.
On the Google Analytics Solutions Gallery, you can find a collection of dashboards created by users addressing all needs, whether it’s for social media monitoring, SEO or referral traffic.
Here’s a collection of 10 of the best dashboards for e-commerce websites every online retailer should use:
Mobile e-commerce dashboard, by Justin Cutroni
This dashboard makes it easy to understand mobile e-commerce data. It provides an end-to-end view of visitor behaviour. Some useful widgets on this dashboard are:
All-in-one e-commerce dashboard, by Paolo Margari
This dashboard uses all 12 widgets. It provides an overview of the key metrics of e-commerce websites including transactions, conversion rates and revenue. It is also possible to segregate data based on different products, categories or product SKU’s by using advanced segments.
Social media dashboard, by Justin Cutroni
This dashboard is useful if you want to track social media impact on your e-commerce conversions. It gives you a view of off-site activity, on-site activity and conversions/outcomes.
Email dashboard, by Blast Analytics & Marketing
This dashboard allows you to quickly view your email marketing performance and revenue. Key metrics include bounce rate, visits, revenue and top landing pages.
Perfect dashboard, by Portent
This simple dashboard has 5 widgets that are sufficient to give you an overview of how your business is performing. The widgets are:
AdWords performance snapshot, by Loves Data
This dashboard gives you an overview of how your Google AdWords campaigns are performing. You get to see all the key AdWords metrics, alongside traffic metrics, without needing to log in to your AdWords account.
70 Facts about visitors, by DashboardJunkie.com
As the name suggests, this dashboard provides 70 metrics about your visitors, across 10 widgets. Metrics include top 5 countries, top 5 cities, top 10 browsers and top 5 language settings.
Dashboards are really useful when you’re constantly referring to Google Analytics to check your e-commerce site’s performance. They reduce the time you spend getting all the data views you need.
You might find some of these dashboards more suited to your needs than others. Try them now and see which works for you.
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